What Our Logo Really Represents...
When we designed our logo, we wanted to not only have our company name in bold print, we wanted to showcase the intention behind our mission. So we sat down and brainstormed. We knew that we were asking parents to go down a different road, a new road. We also knew that challenges can actually transform us. What attributes would parents need as they took up this challenge of entering into their child's world and walking with them on this journey?
Many strong words flowed out of us. We sat with them, holding them this way and that. And then we chose our seven favorite.
Those seven adjectives represent what parenting should be about, what parenting can be about.
JOYFUL * PROACTIVE * AUTHENTIC * INTENTIONAL * ACCEPTING * FAITHFUL * DARING
We tried to use the actual words in our logo but it looked too cluttered. So we did the next best thing.